U2 (RED)/Bank of America Super Bowl Spot

SUPERBOWL TV :60

ONE MORE SONG

SCENE: U2 standing backstage at the end of their concert, the crowd is cheering, they’re loud, they want more. We flip back and fourth between the crowd and the band discussing what they’ll do for an encore.

Bono: (to the rest of the band) One more song?

SCENE: Cut to crowd

Fan 1: ONE MORE SONG!! (Yelling)

Fan 2: Come on... one more, one more, ONE MORE! (eyes closed, jumping with anticipation)

SCENE: We see the band take the stage, the crowd erupts.

The stage is lit in red lights, the crowd is dark. They debut their new song, “Stars”, the crowd is mesmerized. The band plays the song for a few verses and we zoom back to Fan 1. We see her lost in the song then has a moment of realization. We see her going to her phone and downloading the new song. She holds up the phone which is shining red, (think rock concert and holding up lighters)

The song is playing, more people start to download the song (cutting back and fourth between fans and the band). Red starts to shine through the audience, more hands start holding up the red light until the entire audience is a sea of red.

VO: 700 babies are born with HIV every day. By 2015 that number can be close to 0.

That’s right 0.

The Question isn’t can we do it. It’s will we do it?

SCENE: We pull out from the stage and band playing to reveal that the concert is also being webcast.

We see the concert being watched on TVs, computers, mobile devices on crowded trains, etc.

We see a man watching the concert on his mobile device with a look of realization.

MAN: One more song... (said in a “this is the answer” tone)

SCENE: We see the man download the song on his phone and the red light fills the screen and into a red end card

VO: When Bank of America customers download “Stars” from U2 for free, Bank of America will donate $1 for every download up to a million.

SUPER: We are the change we’ve been looking for.

LOGO: BANK OF AMERICA/(RED)